From custom campaign creation to full-funnel optimization
HOW A DEEP UNDERSTANDING OF AUDIENCE BEHAVIORS HELPED COLUMBIA UNIVERSITY’S CLIMATE SCHOOL EXCEED THEIR ENROLLMENT GOALS.
increase in enrollment – Year 1
increase in enrollment – Year 2 Reached program capacity
DIGITAL DEMAND GENERATION
But we didn’t stop there.
We found that there was a correlation between those who attended online information sessions and those who enrolled in the program. In key markets, we reinforced our brand awareness efforts with digital advertising that focused specifically on information session registration.
RESULTS BEYOND ENROLLMENT GROWTH
GEARED FOR CONTINUED GROWTH
As the campaign progressed, we introduced new advertising channels in key markets to test messaging before expanding our reach. While still early in the campaign, we’re pleased that our efforts are already on the up and up.